THE BANK HOSPITAL
PROJECT: Comprehensive Marketing Communications & Advertising
INDUSTRY/SECTOR: Health / Medical
DURATION: 2021 - Ongoing
To develop and implement a fully integrated marketing communications strategy aimed at enhancing the visibility, reputation and service uptake of The Bank Hospital, positioning it as a leading provider of premium healthcare services in Ghana.
Strategic Approach
Our approach was centered on building a consistent and compelling brand narrative across multiple channels. We leveraged public relations, digital media, advertising, and experiential marketing to engage target audiences. Strategic events, open days, and promotional campaigns further amplified public awareness and patient engagement.
Key Deliverables
- Comprehensive Branding and Communications Strategy Development and Execution
- Public Relations and Media Relations Campaign Management
- In-depth Market Research and Competitor Analysis
- Digital Media Strategy Implementation
- Events, Community Engagements, and Brand Video Production
Impact
Strengthened the Bank Hospital's brand presence in the health sector by increasing media visibility and positive brand mentions, enhancing the digital footprint, and elevating experiential engagements.
