NBC Ghana Trust
PROJECT: Annual Marketing Communications & Advertising Campaign
INDUSTRY/SECTOR: Pension/Funds Management
DURATION: 2018 - 2024
To develop and execute yearly integrated Marketing Communications and Advertising campaigns to increase product sales, drive consumer engagement, and reinforce NBC Ghana's brand presence in a competitive market.
Strategic Approach
We employed a campaign approach that combined strategic branding, and digital media execution. Campaigns were guided by emerging landscape trends, with an emphasis on storytelling, leadership events, and promotional offers that resonated with NBC Ghana's diverse customer base.
Key Deliverables
- Annual Branding and Communications Strategy Development and Execution
- Event Planning, Management, and On-ground Supervision
- Integrated Digital Media Strategy for Online Engagement and Sales Boost
- Video and Documentary Conceptualization and Production for Brand Storytelling
- Sales Promotion Campaigns Tailored to Key Markets
Impact
Enhanced brand recognition among key consumer segments, and increased conversion through targeted promotions and campaigns across both traditional and digital channels.
