GNPC
PROJECT: Corporate Communications and Events Strategy
INDUSTRY/SECTOR: Oil & Gas / Corporate Communications
DURATION: 2013 - 2016
To lead the development and execution of GNPC's annual Corporate Communication Strategy, aimed at strengthening brand positioning, enhancing stakeholder engagement, and ensuring consistent media presence and reputation management.
Strategic Approach
Our approach combined proactive media engagement, strategic event execution, and timely crisis communication. By aligning messaging with corporate goals, we developed a robust communications calender and maintained strong media relations to manage perception and promote the brand narrative throughout the year.
Key Deliverables
- Developed and executed the GNPC "Ghana Black Stars" campaign for the 2014 World Cup Edition
- Planning, Implementation, and Supervision of Corporate and Stakeholder Events
- Annual Public Relations and Media Relations Strategy
- Media Monitoring, Reporting, and Crisis Mitigation Framework
Impact
Enhanced GNPC's public image and corporate reputation through consistent, positive media coverage across traditional and digital platforms, while effectively managing stakeholder relationships and public perception during critical moments.
