GIZ Ghana & MOFA
PROJECT: Ghana Green Label Campaign
INDUSTRY/SECTOR: Agriculture / Food Safety / Public Awareness
DURATION: 2018
To design and execute a comprehensive 360-degree marketing campaign to create nationwide awareness and promote the adoption of the Ghana Green Label Seal, which certifies organic and healthy food products, encouraging consumer trust and healthier dietary choices.
Strategic Approach
We employed a research-backed, integrated marketing approach to understand consumer behaviour and effectively position the Green Label as a trusted symbol for organic and safe food. The strategy combined mass media, targeted community engagement, and compelling creative storytelling to build awareness, drive adoption, and ensure the campaign's impact remained sustainable after rollout.
Key Deliverables
- Project Needs Assessment and Strategy Development
- Comprehensive Marketing, Advertising, and Visibility Plan
- Creative Concept Development and Campaign Implementation
- Retention, Adoption, and Post-Campaign Sustainability Plan
Impact
Significantly raised public awareness of the Green Label Seal and its advantages by influencing consumer choices towards certified organic products.
