GIZ Ghana
PROJECT: Green People Energy Project (GPEP)
INDUSTRY/SECTOR: Renewable Energy / Development
DURATION: 2022
To support the Green People Energy Project by providing tailored communication materials and multimedia content to raise awareness and drive stakeholder engagement around energy efficiency and alternative energy solutions for businesses and individuals.
Strategic Approach
We adopted a content-driven strategy to simplify complex energy topics and make them more relatable to target audiences. By combining creative storytelling, we produced engaging videos and visually appealing communication materials. Our work spanned multiple workshops and awareness sessions, ensuring consistency in messaging and visual identity across all touchpoints.
Key Deliverables
- Production of Video and Audio-Visual Documentaries optimized for multi-format viewing (TV, web, mobile)
- Design and Development of Communication Materials (brochures, infographics, presentation decks)
- Graphic Design Services to support workshop branding and knowledge dissemination
Impact
Enhanced stakeholder understanding of renewable energy options and energy efficiency practices and increased visibility for GPEP initiatives across multiple platforms.