GIZ Ghana
PROJECT: Ten Demand-Driven Service Packages
INDUSTRY/SECTOR: Agriculture / Development
DURATION: March 2024 - June 2025
To assess the communication, marketing, and operational needs of the Cashew and Rice agricultural sectors in Ghana, and to develop a targeted branding and marketing strategy that enhances production, visibility, and stakeholder engagement within the value chains.
Strategic Approach
We initiated the project with a thorough needs assessment to understand the specific challenges and opportunities in the cashew and rice sectors. Our strategy combined qualitative and quantitative research to guide the creation of tailored service packages, aligned with sector realities and market demands.
Key Deliverables
- Comprehensive Needs Assessment Report for the Cashew and Rice sectors
- Quantitative and Qualitative Research Reports
- Sector-Specific Communication Manual
- Branding and Creative Concept Development
- Sales Promotion Strategy and Implementation Plan
Impact
Provided GIZ and stakeholders with actionable insights to implement a targeted communications and marketing strategy aligned to local needs, designed to enhance visibility and positioning of the rice and cashew value chains.