GCB BANK
PROJECT: Capital Raising Project
INDUSTRY/SECTOR: Banking & Finance
DURATION: 2024
To develop and execute a strategic Public Relations and Leak Mitigation Campaign aimed at supporting GCB Bank's efforts to raise GHS 500,000 in capital while preserving public trust and ensuring stakeholder alignment.
Strategic Approach
A multi-faceted communication approach was adopted; anchored in a comprehensive needs assessment, stakeholder engagement, and media control. The strategy combined proactive media relations, and targeted events to build confidence in the capital-raising process while minimizing the risk of information leaks and negative public perception.
Key Deliverables
- Needs Assessment Report to guide strategic planning
- Public Relations Strategy, Stakeholder Engagement and Execution
- Media Relations Plan with Leak Mitigation Tactics
- Digital Media and Online Visibility Materials
- Research and Data Collection for Monitoring and Feedback
Impact
Successfully supported GCB Bank by strengthening the brand's reputation through transparent, consistent messaging, information security and public perception management.