betPawa
PROJECT: Brand Awareness Campaign
INDUSTRY/SECTOR: Sports Betting/Sports Sponsorship/Entertainment
DURATION: 2021 - Ongoing
To design and implement a year-on-year Integrated Marketing Communications and Advertising Strategy that would drive Betpawa's brand visibility and audience engagement across Ghana, especially during its sponsorship of the Ghana Premier League.
Strategic Approach
We delivered a high-impact campaign anchored on sports passion points and regional relevance. Our strategy combined grassroots activations, media partnerships, and real-time engagement with fans through the Betpawa Matchday Campaign. By aligning the brand with national football excitement, we elevated recall, trust, and market share.
Key Deliverables
- Development and Execution of the Ghana Premier League Matchday Campaign
- Regional Activation and Media Buying, Planning, Implementation, and Supervision
- Comprehensive Public Relations and Media Relations Strategy
- Branding and Creative Concept Development
- Crisis Communication and Risk Mitigation Strategy
Impact
Increased Betpawa's brand visibility and engagement during the Ghana Premier League while enhancing consumer association between Betpawa and sports entertainment. This was achieved by strengthening regional market presence through activations and localized messaging.