UBA
PROJECT: Annual Marketing Communications Campaign
INDUSTRY/SECTOR: Banking / Finance
DURATION: 2011 - 2019
To collaboratively develop and execute annual Marketing Communications campaigns, in partnership with the Corporate Affairs Department, with the primary aim of increasing product uptake, enhancing customer engagement, and reinforcing UBA's brand presence in the Ghanaian financial sector.
Strategic Approach
The campaign strategy focused on integrating brand storytelling, and digital engagement to build trust, relevance, and visibility. Through consistent messaging across platforms, targeted promotions, and compelling audio-visual content, we positioned UBA as a dynamic and customer-centric banking institution.
Key Deliverables
- Branding and Communications Strategy Development and Execution
- Strategic Planning, Management, and Execution of Corporate and Promotional Events
- Digital Media Strategy to Drive Online Engagement and Customer Acquisition
- Conceptualization and Production of Brand Videos and Documentaries
- Development and Roll-out of Sales Promotion Campaigns
Impact
Enhanced brand equity and customer loyalty through consistent visibility and improved engagement across digital platforms, contributing to a better public image for UBA.
