GHACEM
PROJECT: Integrated Marketing Communications & Brand Engagement
INDUSTRY/SECTOR: Manufacturing / Construction
DURATION: 2011 - Ongoing
To develop and implement a comprehensive year-on-year marketing communications, advertising, and public relations strategy aimed at reinforcing GHACEM's market leadership, enhancing brand visibility, and driving customer engagement across Ghana's key regions.
Strategic Approach
Our approach was rooted in a strategic assessment of the brand's evolving needs and positioning combining traditional media, experiential marketing, and strategic PR. Signature annual events like Ghana's Strongest, Customer Appreciation Ceremonies, and GHACEM Cement Academy served as anchor initiatives to connect with core audiences and reinforce brand affinity. Additionally, we supported high-impact product launches and safeguarded brand reputation with tailored crisis communication strategies.
Key Deliverables
- Annual Brand Needs Assessment and Strategic Positioning Plan
- Planning, Execution & Supervision of Flagship Events: Ghana's Strongest (2018-2023), Customer Appreciation Ceremony (2018-2023), GHACEM Cement Academy (Various Regions)
- Public Relations and Media Strategy for Product Launches: Superplast, Supercool, Super Strong
- Branding and Creative Concept Strategy Development, Brand Videos and Documentaries
- Crisis Communication and Mitigation Strategy
- Market and Industry Research Reports
Impact
Strengthened GHACEM's dominance and recall in the cement manufacturing sector by deepening customer and stakeholder engagements while successfully launching and positioning new products in competitive markets and maintaining brand trust through proactive reputation management strategies.
