DH Industries Ltd.
PROJECT: Annual Marketing Communications Campaigns
INDUSTRY/SECTOR: Manufacturing / Cleaning & Hygiene
DURATION: 2019 - Ongoing
Develop and implement annual, multi-platform marketing campaigns that enhance brand awareness, drive consumer engagement, and establish DH Industries as a leader in the cleaning and hygiene sector in Ghana and neighbouring countries particularly for its flagship brand, Madar.
Strategic Approach
We employed a holistic marketing communications strategy that blended traditional and digital media. This included audience-focused messaging across platforms, high-quality video content production, a functional and optimized website, and consistent branding across all touchpoints. Media planning prioritized reach and visibility, while creative direction maintained a cohesive visual identity throughout campaigns.
Key Deliverables
- Strategic Marketing Campaign Plan and Digital Marketing Campaigns (including content creation and social media management)
- Website Development and Maintenance
- TV Commercials, Videos and Photoshoots
- Graphic Design and Brand Collaterals
- Extensive Media Buying (TV, Radio, Digital) and Billboard Design and Placement
Impact
Significant growth in brand awareness and recall of the Madar Like No Other range of products across target markets strengthens brand affinity and consumer trust while enhancing presence and engagement in traditional and digital media.
